LESSON 2. Goals, focus and branding

Task 1

What are you goals? What’s your main goal? What direction you want to go with your business? Selling art, prints, merch, teaching, blogging etc.

Focus

Task 2

Having strong focus is very important. Choose yours

Example: focus on selling original art, create all the content with this focus

Branding and niche

Task 3

Describe yourself as a person and as an artist. What’s your personality and who are you?

Example: An extrovert with cheery and bubbly personality, easy with people. Loves colors and positive art.

Describe your art, story and inspiration behind it.

Example: art inspired by nature, landscape paintings.

Task 4

Figure out your branding. Write how you see your brand.

What style, colors and fonts will you use? What branding will suit your personality, art and your style? What emotions you want to translate with your branding? Choose 2-3 fonts and 2-3 main colors for your brand. Stay true to your branding throughout all social media platforms, websites and publications.

Experiment with branding and figure it out with time

Example: My art is colorful so my branding will be more neutral. I choose peach, brown and beige colors for my branding and a couple of different fonts that suit together nicely. I want my branding to feel calm and peaceful, slightly moody sometimes.

Niche

Task 5

Write down all topics you’d like to share about on your socials. Then choose 2-4 topics you like most. Stick with these topics